Named is a Finnish clothing pattern label founded by sisters Saara and Laura Huhta. The garments are a combination of Scandinavian clean-lined simplicity and interesting details. The aim of the collections is to bring a new perspective to making one’s own clothes and to support ethical and ecological consuming in contrast to a clothing industry focused on fast fashion. Self-made clothing also allows for freedom of choice; by choosing one’s colors and materials and by changing garment details, the customer can be part of the design process. If dressing is a way to express oneself then self-made clothes are self-expression at its best.
Named is much more than handicrafts but it is also more than a fashion label among others – it is learning, love for creation and joy of accomplishment! Named launches two collections a year, and the patterns have five levels of difficulty, which means that anyone from a beginner to a more experienced sewer can find patterns suited to their skill level.